We have created a warm and welcoming atmosphere, inspired by the colours of
coffee itself, as well as by the very first PAUL!
With deep black – the emblematic colour of PAUL – and variations of brown, the
dominant colours of our coffee-shops are those of the divine beverage itself.
They are brightened up with notes of terracotta-red, the colour of coffee “cherries”, the pretty berries that ripen on coffee trees and protect the precious seeds
that we roast to create those marvellous coffee “beans”. These are cosy hues that
warm you even before you dip your lips into your favourite latte.
In terms of design, from the graphic tiles to the rosewood-coloured details, we
took our inspiration from the very first PAUL boutique. When it was created,
it was a little Art Deco gem, as well as being (already!) a renowned tea and
coffee shop