For more than 130 years, PAUL has been serving its customers, accompanying their different lifestyles and continually reinventing the contours of the traditional baking profession.

In our early days, we crafted a comprehensive array of French-style fast food offerings... and we also introduced takeaway coffee to our clientele. Back then, this venture encompassed numerous new endeavors for a bakery/pastry shop!

In this same pioneering spirit, we are investing today in the world of the coffee shop with our PAUL LE CAFÉ concept. In fact, this idea is already embedded in our DNA. Did you know that our very first PAUL, in addition to being a renowned bakery in Lille, was also a very famous tea and coffee shop? PAUL LE CAFÉ pays homage to this first Maison de Qualité both in the liberal interpretation of its Art Deco style and in the very French art of associating coffee with succulent viennoiseries, irresistible patisseries, or freshly prepared savory snacks. A warm and welcoming world of good things, just like my grandparents’ coffee shop. Welcome to PAUL LE CAFÉ!

PAUL LE CAFÉ, THE NEW CONCEPT FROM PAUL!
PAUL LE CAFÉ embodies a turning point in the history of PAUL bakeries. By placing coffee and drinks more generally at the heart of the offering and the store design, the brand welcomes its customers to a new generation of boutiques where the smell of freshly ground coffee mixes with that of viennoiseries warm from the oven. This concept targets younger customers who are less formal and very focused on the consumption of hot and cold drinks.

UL LE CAFÉ offers different types of sale, by way of adapting to customer expectations and to different site layouts.

Take-Away
At PAUL LE CAFÉ, our valued customers have the convenience of taking their chosen products with them to enjoy beyond the confines of our shop premises. Whether it's a leisurely stroll through the city streets or a busy day at work, our offerings are crafted to accompany our patrons wherever they go, ensuring a seamless and satisfying experience on the move.
Tray service
At PAUL LE CAFÉ, customers have the option to purchase their desired products at the take-away counter and enjoy them within our cozy establishment, sans table service. While this practice may diverge from the norm in France, certain regions embrace a table service format, resonating with the authentic ambiance of Parisian cafés and meeting the preferences of their local clientele.
Self-service (Grab and Go)
At PAUL LE CAFÉ, we seamlessly blend convenience with quality by offering select products through a self-service display. Within our inviting premises, clients can browse and select wrapped offerings from our meticulously arranged display case before proceeding to the till for payment. To ensure the highest standards of taste and freshness, our esteemed patrons will find that viennoiseries and coffee remain exclusively served at our classic counter.

We've crafted a warm and inviting atmosphere at our establishment, drawing inspiration from the rich hues of coffee and paying homage to the legacy of the very first PAUL.

In our coffee shops, the ambiance is meticulously curated with deep black, the iconic color synonymous with PAUL, and an array of brown tones mirroring the essence of the divine beverage we serve. These hues are complemented by touches of terracotta-red, reminiscent of the coffee "cherries" that adorn the trees, protecting the precious seeds we expertly roast into marvelous coffee "beans". These warm, inviting colors envelop our patrons, offering comfort even before their first sip of their favorite latte.

In our design approach, every detail, from the graphic tiles to the rosewood-colored accents, draws inspiration from the original PAUL boutique. Back in its inception, it stood as a charming Art Deco gem and a distinguished tea and coffee shop.