For more than 130 years, PAUL has been serving its customers, accompanying their different lifestyles and continually reinventing the contours of the traditional baking profession.
In our early days, we crafted a comprehensive array of French-style fast food offerings... and we also introduced takeaway coffee to our clientele. Back then, this venture encompassed numerous new endeavors for a bakery/pastry shop!
In this same pioneering spirit, we are investing today in the world of the coffee shop with our PAUL LE CAFÉ concept. In fact, this idea is already embedded in our DNA. Did you know that our very first PAUL, in addition to being a renowned bakery in Lille, was also a very famous tea and coffee shop? PAUL LE CAFÉ pays homage to this first Maison de Qualité both in the liberal interpretation of its Art Deco style and in the very French art of associating coffee with succulent viennoiseries, irresistible patisseries, or freshly prepared savory snacks. A warm and welcoming world of good things, just like my grandparents’ coffee shop. Welcome to PAUL LE CAFÉ!
We've crafted a warm and inviting atmosphere at our establishment, drawing inspiration from the rich hues of coffee and paying homage to the legacy of the very first PAUL.
In our coffee shops, the ambiance is meticulously curated with deep black, the iconic color synonymous with PAUL, and an array of brown tones mirroring the essence of the divine beverage we serve. These hues are complemented by touches of terracotta-red, reminiscent of the coffee "cherries" that adorn the trees, protecting the precious seeds we expertly roast into marvelous coffee "beans". These warm, inviting colors envelop our patrons, offering comfort even before their first sip of their favorite latte.
In our design approach, every detail, from the graphic tiles to the rosewood-colored accents, draws inspiration from the original PAUL boutique. Back in its inception, it stood as a charming Art Deco gem and a distinguished tea and coffee shop.